de Baecque Law Firm participates in all stages of advertising campaigns, for advertising agencies, producers, media, advertisement departments (online and on traditional medias), web agencies and advertisers. The firm has developed particular skills in audiovisual and online advertising. Negotiation and drafting of contracts for assignments of rights of actors, ancillary rights, image rights, etc. Marketing of campaigns: advertising sales contracts, conformity with the “Loi Sapin” (i.e. regulation of the sale of advertising space). Litigation related to infringements, unfair competition, consumer law. Assistance in “branding” operations.