Ongoing counseling to an online provider of sponsored and contextual links: verification of conformity with the “Loi Sapin”; drafting of contracts with advertisers and media; negotiation
Ongoing counseling to a press group and its advertising department for the purchase of media and advertising departments: audit and drafting of agreements for public management, and assignment of intellectual property rights
Representation in defense of an advertising agency summoned by a photographer for infringement of its copyrights and unfair competion through an advertising campaign
de Baecque Law Firm participates in all stages of advertising campaigns, for advertising agencies, producers, media, advertisement departments (online and on traditional medias), web agencies and advertisers. The firm has developed particular skills in audiovisual and online advertising. Negotiation and drafting of contracts for assignments of rights of actors, ancillary rights, image rights, etc. Marketing of campaigns: advertising sales contracts, conformity with the “Loi Sapin” (i.e. regulation of the sale of advertising space). Litigation related to infringements, unfair competition, consumer law. Assistance in “branding” operations.