Trademark coexistence agreement: conditions of validity

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Trademark coexistence agreement: conditions of validity The Paris Court of Appeal has ruled on the respect of a coexistence agreement between trademarks. Such an agreement has the value of a transaction within the meaning of article 2044 of the Civil Code, even if it is formalized by a simple exchange of letters. Legal nature of a coexistence agreement The owner of the trademark LIVIA registered for swimwear and ready-to-wear clothing gives notice to the applicant of the trademark LIVY for lingerie to withdraw its registration. After various exchanges, the parties agree on the coexistence of the two names. The condition […]


The OAPI to protect trademarks in Africa

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The OAPI to protect trademarks in Africa Trademark law is governed by the principle of territoriality: one country, one trademark right. The more companies orient their commercial activities internationally, the greater the need for protection. In addition to mechanisms such as the Madrid system of international trademarks (WIPO), there are regional groupings. Thus, some African countries have gone further in the standardization of intellectual property protection on their territories by setting up a very specific organization: the OAPI. What is the OAPI? The African Intellectual Property Organization (OAPI) is an organization created in 1962 by 12 African States. As it […]


Renowned figurative trademark: the Rolling Stones’ emblem assimilated to the rock band

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Renowned figurative trademark: the Rolling Stones’ emblem assimilated to the rock band The logo in the shape of a red mouth sticking out its tongue of the group Rolling Stones is examined by the judicial court of Paris. In a decision dated February 25, 2021, the court accepts that this logo is a reputed trademark in the European Union. Badges bearing a modified version of the logo with a Breton flag therefore constitute an infringement of the reputed trademark and an infringement of the copyright on this design. The court associated the reputation of the figurative mark with that of […]


The similarity of products of different classes in trademark law

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The similarity of products of different classes in trademark law The classification of trademarks has an administrative scope and serves to organize the filing of the trademark. The Court of Appeal of Aix-en-Provence recalled that clothing (class 25) could be considered similar to perfumes and cosmetics (class 3). The similarity of products of different classes is assessed by taking into account the diversification of the companies. Similarity of goods and services in trademark law In this case, the company Chanel, owner of the trademark GABRIELLE for perfumes and cosmetics in class 3 opposed the registration of a trademark GABRIELLE for […]


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Similarity of signs in trademark law: the SOHO case

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Similarity of signs in trademark law: the SOHO case The European Court of Justice has considered the distinctive character of the term SOHO. Can this name given to a district of London and New York constitute a valid trademark for alcoholic beverages? Does it necessarily indicate the origin of the goods? How is the similarity of signs assessed in trademark law? An English company registers a semi-figurative trademark THE KING OF SOHO. The company Pernod Ricard opposes the registration on the basis of its earlier word mark SOHO. It uses the mark for various alcoholic products in classes 32 and […]


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Infringement action against an influencer

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Infringement action against an influencer Influencers have become more professional since their beginnings. Influencer and advertising agencies have enacted codes of conduct to reassure brands and ensure transparency. However, there are still litigious situations. In the United States, a company took action for trademark infringement against a competitor but also against an influencer. Role of the influencer on social networks An American company Petunia Products is the owner of the trademark BROW BOOST. It markets a mascara for eyebrows under the brand Billion Dollar Brows. A competitor uses the hashtag #BROWBOOST on social networks, especially used by an influencer. The […]


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One trademark, one use, several classes of products?

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One trademark, one use, several classes of products? The Nice Classification is used to organize the filing of a trademark for various goods and services. As a matter of principle, a single product is assigned to a single class. As an exception, only some products can belong to several classes. All the subtlety and complexity of trademark law in a recent decision of the European Union Court, relating to MONSTER energy drinks. The principle of the unique imputation of a trademark The MONSTER trademark has been registered for many years to protect, among other things, “coffee-based drinks” in class 30 […]


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Ranking of the best law firms in France

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The Leaders League / Décideurs rating agency establishes the ranking of the best experts in 50 countries. For 20 years, this site has distinguished the best intellectual property law firms in France. In 2021, De Baecque Bellec is one of the best law firms in art law and trademark law. Olivier de Baecque is distinguished by the excellence of his practice in art law. Successions of artists, sales of works of art, negotiations with art galleries, complex and international litigation make up the daily life of DE BAECQUE BELLEC. Olivier de Baecque and Stéphane Bellec, are also highly recommended for […]


Audit of trademarks, domain names and image rights for an investment fund purchasing a franchise company in the hairdressing business: drafting of assignment contracts

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Audit of trademarks and domain names for an investment fund in the purchase of an international distribution company conducting its business via franchised stores and on the internet

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