Similarity of signs in trademark law: the SOHO case The European Court of Justice has considered the distinctive character of the term SOHO. Can this name given to a district of London and New York constitute a valid trademark for alcoholic beverages? Does it necessarily indicate the origin of the goods? How is the similarity of signs assessed in trademark law? An English company registers a semi-figurative trademark THE KING OF SOHO. The company Pernod Ricard opposes the registration on the basis of its earlier word mark SOHO. It uses the mark for various alcoholic products in classes 32 and […]