Infringement action against an influencer
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Infringement action against an influencer Influencers have become more professional since their beginnings. Influencer and advertising agencies have enacted codes of conduct to reassure brands and ensure transparency. However, there are still litigious situations. In the United States, a company took action for trademark infringement against a competitor but also against an influencer. Role of the influencer on social networks An American company Petunia Products is the owner of the trademark BROW BOOST. It markets a mascara for eyebrows under the brand Billion Dollar Brows. A competitor uses the hashtag #BROWBOOST on social networks, especially used by an influencer. The […]
Tags: influencer, infringement, social network, Trademark