Protection of PDO Gruyère and PGI by trademark law in the United States The protection of protected designation of origine (PDO is often a source of complexity at the international level. The example of Gruyère cheese illustrates these difficulties perfectly. The French (defending the PGI Gruyère) and Swiss (defending the PDO Gruyère) unions are confronted with American protectionism. The intertwining of trademark law and the protection of PDOs and PGIs is once again highlighted. The protection of gruyere in the U.S. In 2015, the French and Swiss unions decided to register the Gruyere brand in the United States. Trademark law was […]