International Trademark protection strategy
If you wish to use your trademark abroad, it is essential to establish a strategy to ensure that it is both effectively protected and impactful in the local market. After studying the target markets, it is necessary to consider whether using the same sign in all countries is appropriate. Would market entry be facilitated by […]
Trademark assignment in China : all or nothing
In France, trademark transfers are frequently contemplated. Trademark assignment in China follows different rules. All identical or similar trademarks covering identical or similar goods must be assigned together! Below is the detailed explanation. Understanding Trademark assignment in China Trademark assignment in China can result from an agreement between trademark owners, inheritance, or a court decision. […]
Trademark holders: Be vigilant against scams
Fraudsters often demonstrate remarkable creativity in their schemes. For many years, trademark holders have been receiving correspondence soliciting payment of fictitious fees. Some letters closely resemble those issued by official organizations, creating confusion and leading to inadvertent payments. While courts sometimes hand down convictions for fraud, providing the necessary evidence remains challenging. It is undoubtedly […]
The right to toponym: a regulated framework for wine producers
The right to toponym, also referred to as the ‘tenement privilege,’ grants vineyard estate owners the ability to use the name of the location where their vines are cultivated for their wine operations or to register it as a trademark for their wine. This right is derived from French intellectual property law and constitutes an […]
Trademark Opposition procedure before the INPI: Essential steps
If you consider that the filing of a French trademark (or an international trademark designating France) infringes your rights, it is essential to file an opposition to its registration. Similarly, if you receive a notification of opposition to your trademark, it is necessary to develop a response strategy based on the arguments and rights at […]
Everything about the Chinese Trademark registration procedure
Registering a trademark in China remains a complex undertaking for most Western companies. Toachieve this, it is necessary to change one’s paradigm and begin thinking like the Chinese Trademark Office. This Office has made significant progress, but certain substantive and formal requirements must still be strictly complied with. Bellow are some key insights into the […]
Trademark transliteration: A strategic tool for international expansion
Defining a targeted trademark strategy is essential for companies seeking to expand internationally. This is particularly crucial for businesses aiming to penetrate local markets in China, Russia, Japan, or India. In certain territories, Latin characters are not read or are poorly understood by a large portion of consumers, making transliteration an indispensable tool for market […]
The US Supplemental register: an alternative for Trademark registration in the USA
In the United States, trademarks benefit from protection once they are registered on the Principal Register. However, a second register exists: the Supplemental Register. This additional register offers an alternative for brands refused for lack of distinctiveness. Below is an overviewof this dual registration system. Key differences between the principal and supplemental registers Trademark protection […]
Transfer of Trademark contracts following receivership or Liquidation
The rules regarding judicial receivership and liquidation concerning the transfer of trademark contracts are identical to those relating to the sale of business assets. Thus, the sale of business assets does not automatically transfer contracts concluded by the company. The purpose of transfering of contracts is to ensure the continuation of activities capable of autonomous […]
Trademark Attorney in Paris
In Paris, where innovation, competition, and visibility converge, the legal protection of a trademark represents far more than a mere formality. It determines a company’s recognition, reputation, and sometimes even its sustainability. This is why engaging a trademark attorney in Paris becomes a strategic decision. This approach allows you to tackle each legal stage methodically, […]