How to protect a Trademark in the United States : a comprehensive guide to US Trademark registration
Filing a trademark in the United States has several specificities, particularly regarding the importance of use. From filing to registration procedures, from evidence of use to renewal, this provide a comprehensive overview of trademark protection in the United States. Filing a Trademark in the USA Key principles A prior art search is essential beforehand, as […]
Fate of Trademark licenses in companies facing financial difficulties
Many companies develop their business activities through trademark licenses, which constitute crucial intangible assets that enable market presence and generate revenue. When a company experiences financial difficulties, the fate of these licensing contracts becomes a critical concern for all parties involved. This article provides a comprehensive overview of the maintenance of contractual relationships for companies […]
Transfer of social media accounts : legal rules and best practices
Innovation always gives rise new legal questions. Remember the first domain name transfers twenty years ago ! Now, one of the frequent questions concerns social networks. What is the legal nature of a social media account? How can the transfer of social media accounts be achieved? Below are some answers and considerations. The legal nature […]
International Trademark protection strategy
If you wish to use your trademark abroad, it is essential to establish a strategy to ensure that it is both effectively protected and impactful in the local market. After studying the target markets, it is necessary to consider whether using the same sign in all countries is appropriate. Would market entry be facilitated by […]
Trademark assignment in China : all or nothing
In France, trademark transfers are frequently contemplated. Trademark assignment in China follows different rules. All identical or similar trademarks covering identical or similar goods must be assigned together! Below is the detailed explanation. Understanding Trademark assignment in China Trademark assignment in China can result from an agreement between trademark owners, inheritance, or a court decision. […]
Trademark holders: Be vigilant against scams
Fraudsters often demonstrate remarkable creativity in their schemes. For many years, trademark holders have been receiving correspondence soliciting payment of fictitious fees. Some letters closely resemble those issued by official organizations, creating confusion and leading to inadvertent payments. While courts sometimes hand down convictions for fraud, providing the necessary evidence remains challenging. It is undoubtedly […]
The right to toponym: a regulated framework for wine producers
The right to toponym, also referred to as the ‘tenement privilege,’ grants vineyard estate owners the ability to use the name of the location where their vines are cultivated for their wine operations or to register it as a trademark for their wine. This right is derived from French intellectual property law and constitutes an […]
Trademark Opposition procedure before the INPI: Essential steps
If you consider that the filing of a French trademark (or an international trademark designating France) infringes your rights, it is essential to file an opposition to its registration. Similarly, if you receive a notification of opposition to your trademark, it is necessary to develop a response strategy based on the arguments and rights at […]
Everything about the Chinese Trademark registration procedure
Registering a trademark in China remains a complex undertaking for most Western companies. Toachieve this, it is necessary to change one’s paradigm and begin thinking like the Chinese Trademark Office. This Office has made significant progress, but certain substantive and formal requirements must still be strictly complied with. Bellow are some key insights into the […]
Trademark transliteration: A strategic tool for international expansion
Defining a targeted trademark strategy is essential for companies seeking to expand internationally. This is particularly crucial for businesses aiming to penetrate local markets in China, Russia, Japan, or India. In certain territories, Latin characters are not read or are poorly understood by a large portion of consumers, making transliteration an indispensable tool for market […]